Your assignment in task A (REPORT) is to produce a company within HOSPITALITY INDUSTRY

| November 30, 2018

Your assignment in task A (REPORT) is to produce a company within HOSPITALITY INDUSTRY (e.g.; hotel, restaurant, pub, bar, café, cruise ship, self-catering, etc.)

Your report should cover the following topics

1.1 Discuss concepts of marketing for a relevant services industry.
1.2 Assess the impact of the marketing environment on the industry.
1.3 Evaluate the relevance of consumer markets in the industry.
1.4 Discuss the rationale for developing different market segments
2.1 Assess the importance of components of the marketing mix to the industry..
2.2 Analyse pricing strategies and policies in relation to the industry.

4.4 Evaluate the implementation of the marketing plan for an appropriate product or service

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