You have been commissioned by your General Manager to provide a recommendation

| February 6, 2018

You have been commissioned by your General Manager to provide a recommendation marketing report for the next 12 months on the latest trends in the PESTEL macro-environmental factors that might impact the Smartphone industry in which your company is competing in. The purpose of this report is to recommend to the company what appropriate action to take to exploit and/or defend opportunities and threats respectively to changing PESTEL trends to deliver value and satisfaction to the company‚Äôs …

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