You are to market your product or service cross-culturally.

| February 14, 2018

Set up a mock company to launch a new product or service of your own creative design and invention. You are to market your product or service cross-culturally. The following should be clear from the required deliverables:Your company’s name and what it doesYour product or service name and what it is or doesTo whom (the people of what country) you are marketing the productTo prepare to complete the deliverables, do the following:Create a mock company to launch a product or service that you have chosen.Research a country (of your choice) in which to market your product or service.Once you have completed the necessary preparation listed above compose the following:A direct mail piece (1-2 page pamphlet or brochure explaining what you offer)A routine message (some piece of good news about your product or service)A bad-news message (a delay in production or operating plan)A persuasive message (solicit consumers to use the product or service showing benefits)

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