You are required to work as a group in order to gain hands-on experience

| February 12, 2018

You are required to work as a group in order to gain hands-on experience in the development of an integrated marketing communication plan. Groups of 3-5 members are required to research and develop an integrated marketing communications plan for a real business of your choice (the business can be a multinational company, a small business, a not-for-profit organisation…). The plan should include three new ideas of marketing communications for the chosen business. Group Formatio …

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