You are required for the assignment for this part of the module to produce a marketing plan, for the next twelve months, either for the division/branch/dept. where you work or using a case study as agreed with your Module Tutor (referred to here as Organisation A). T

| February 1, 2018

You are required for the assignment for this part of the module to produce a marketing plan, for the next twelve months, either for the division/branch/dept. where you work or using a case study as agreed with your Module Tutor (referred to here as Organisation A). The plan will be based on you undertaking the following actions: An analysis of the market for your division/branch/section or Organisation A. Identification of segments and an appropriate target market segment for the division/branch …

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