You are marketing director for a company of your choice.

| February 10, 2018

You are marketing director for a company of your choice. The company is about to begin a strategic planning process and the board would like you to explain what would be included in the marketing section of the strategic planning process and why. what would you tell the board? Company _ZARA STD PLC Anostoff segmentation SWOT Forces BCG Critically examine the key factors likely to affect the pricing strategy of a clothing manufacturer. Zara Pricing strategy STP PLC

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