You are considering a price change for an established product sold by your firm. Write a memo analyzing

| September 29, 2018

You are considering a price change for an established product sold by your firm. Write a memo analyzing the factors you need to consider in your decision.Janet Oliver, owner of a mid-priced dress shop notes, “My pricing objectives are simple: I just charge what my competitors’ charge. I’m happy because I’m making money.” React to Janet’s statement.What is the difference between a price strategy and a price tactic? Give an example.What are some of the ways that social media has changed your daily life ? What can marketers take advantage of for their promotional purposes ?What are some of the tools businesses can use to measure social media ? How effective are these tools ?

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