You are a Marketing Director of a UK based SME

| November 30, 2018

You are a Marketing Director of a UK based SME (do not use a real company) within one of the following industries: Your Managing Director has indicated that the company is seeking to undertake global marketing for the first time and has identified either China or India as the two markets that are under consideration. As such, you have been asked to prepare a report that, using Ghemawat’s CAGE Distance Framework and a range of potential Market Entry Strategies, (i) assesse …

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