With so many competitive factors determining each rival company’s unit sales and market shares of branded footwear in each of the world’s four geographic regions and with the sales/market share impacts of these factors varying from year-to-year because of shifts in

| February 14, 2018

With so many competitive factors determining each rival company’s unit sales and market shares of branded footwear in each of the world’s four geographic regions and with the sales/market share impacts of these factors varying from year-to-year because of shifts in each company’s competitive advantage/disadvantage against rivals on all these factors, you and your co-managers have wide-ranging options for crafting a strategy capable of producing good overall company performance …

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