Will emerging markets sooner or later have

| February 25, 2017

Question
Please answer at least 2 paragraphs per question.

1. Will emerging markets sooner or later have the same kind of consumers as mature markets?

2. Global advertising tends to follow a pattern standardization approach, what does this means?

3. Identify the competitive advantages of some market leaders such as McDonald’s,Nike and Sony? Are these country specific or company specific advantages?

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