Which of the five stages does your organization try to achieve

| March 29, 2017

Question
Lastly, and most importantly, does your organization use the internet as a tool to reach and influence their target market? Which of the five stages does your organization try to achieve? How would you rate your organization’s website from a marketing perspective?

When consumers make a purchase, they progress through a series of behaviors. The consumer decision-making process describes those behaviors and the activities that take place at each stage. In order to increase sales, marketers are looking at the five stages and trying to find ways to influence the consumers as they progress through the CDM process.

The Internet is the most recent tool that marketers are using to influence consumers. Discuss the impact of the Internet on the five stages of the CDM process. What happens differently, or how does the Internet use these processes to sell more efficiently? Look up the websites in each of the five stages. Type each stage and then answer the corresponding questions in well-developed paragraphs.

Lastly, and most importantly, does your organization use the internet as a tool to reach and influence their target market? Which of the five stages does your organization try to achieve? How would you rate your organization’s website from a marketing perspective?

Need Recognition— During the first stage, the consumer recognizes a need that can be satisfied by a purchase. What are ways that Internet marketers are attempting to trigger consumers’ recognition of needs? What are some things that overstock.com [.overstock.com/”>www.overstock.com] is doing to activate need recognition?

Alternative Search— Once consumers realize a need, they begin to search for potential ways to satisfy that need that provides details about the alternatives. There are five primary sources of information: internal, group, marketing, public, and experimental sources. How can the Internet provide information for consumers? Which of the sources can the Internet influence? What impact does the information available at Kelley Blue Book [www.kbb.com] have on consumers’ alternative search?

Alternative Evaluation— All the viable alternatives that can satisfy the need are evaluated and compared against each other. Consumers select the brand which best satisfies the need as their intended purchase. Many times comparing products is difficult because of complex product features, numerous available choices, and physical distance between products in stores. Visit the Home Shopping Network [www.hsn.com] and select any product category of your choice. How does this website help consumers compare product alternatives?

Purchase Decision— The consumer decides to make a purchase of the intended brand, purchase a different brand, or postpone the purchase. The Internet plays a major role in consumers’ purchase decisions. What are some Internet features that influence the purchase decisions? Visit Amazon.com and discuss some of the ways they influence the consumer’s purchase decision. What role doesUPS [.ups.com/”>www.ups.com] play in the purchase decision? Visit the site of PayPal [.paypal.com/”>www.paypal.com]; discuss the role of digital cash, credit cards, cash, and checking accounts on the purchase decision.

Post-purchase Evaluation— The consumer reviews the purchase and the entire purchase process of the product. If consumers have doubts or second thoughts about a purchase, they experience post-purchase dissonance. How does eBay.com [.ebay.com/”>www.ebay.com] allow consumers to review the purchase process? What are Internet marketers doing online to help customers avoid dissonance? Go to the website of a company with whose product you have been less that satisfied. What does the site do, if anything, to help you alleviate or avoid dissonance? Is there anything else they could do? Discuss.

Get a 30 % discount on an order above $ 50
Use the following coupon code:
COCONUT
Order your essay today and save 30% with the discount code: COCONUTOrder Now
Positive SSL