When a company wants to conduct research

| December 13, 2016

Question
When a company wants to conduct research, it first must identify a problem or
possible opportunity to market its products. Choose any company (cannot be
McDonalds or Walmart) that might benefit from research. Develop a research
question and outline at least one method to approach the question. (You might elect
2 or more methods to respond to the question.) Why is the question and the method
applicable to the company?

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