what are the main issues to be considered in developing a successful

| September 4, 2016

Question
In 600 words, analyse the effects of globalisation of the marketing function of an MNE. In your opinion, what are the main issues to be considered in developing a successful international marketing strategy and why? How do organisations overcome these issues to ensure their marketing helps them to achieve their corporate objectives? Explain your answer.

Please include the Multinational enterprise of your choice, 5 scholarly references with proper citation and examples of real organizations to support your case.

The answer must be original with no plagiarism.

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