What are the key success factors in the dessert wine segment

| June 13, 2018

1. How important is the dessert wine segment to the industry? To Gallo? Do such wines have any redeeming features as a product, even if they are in demand by a segment of the population? 2. What are the key success factors in the dessert wine segment? Is there a strategic fit between dessert wine and Gallo’s other wine products? 3. What responsibilities does Gallo have to consumers in furnishing dessert wines? If Ernest and Julio Gallo were alive, should they personally have any responsibility to speak out against alcohol abuse? Should they be doing more than speaking out? 4. If Gallo Winery decides to abandon the dessert wine segment, what will be the impact on those individuals who abuse the dessert wine products? 5. What actions would you recommend the company take?

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