Visual Media Paper Analysis

| December 14, 2015

Visual Media Paper Analysis
Peer or Self Review Worksheet

Before you submit your paper in-class, take a moment to go through this checklist of ten items and be sure that you have covered your bases. You can use this on your own paper or on a friend’s. Whoever wrote the paper is the “author/writer.”

1. Does the paper look professional? Is the paper properly formatted? 3-4 pages, double-spaced, paragraphs indented? Are there typos or proofreading mistakes? Run-ons and/or sentence fragments?
2. What kind of introduction does the paper have? What strategy did the author use? Factual shocker, bold statement, mapping, personal experience, etc. Is it effective? Does it make you want to read more? Could it be improved upon? If so, how?
3. Does the writer orient the reader by giving a very brief summary of the ad? “This Suave deodorant ad depicts a woman dangling over a lagoon of crocodiles.”
4. What is the paper’s thesis? What is the ad or artwork’s argument? What behavior is it trying to encourage or discourage in the consumer?
5. Does every paragraph support a different aspect of that thesis?
6. What kind of evidence has the writer used? Data and statistics, personal experience, shared values, authority (sources)? Are quotes properly marked off with quotation marks?
7. Do you feel that the author researched their paper enough? Do you still have questions about the product (or organization paying for the ad) or the periodical (magazine)? Have the media’s demographic and the targeted consumer been discussed and researched?
8. Have the visual components of the ad been addressed fully, or have important details been left out?
9. What about the conclusion? Does it restate the major points? (It doesn’t have to, to be good). Does it bring us back to the issues raised in the introduction? (It doesn’t have to, but this is often effective). Does the paper end on a strong, well-written statement? (Remember, unlike Eliot, it’s nice to end with a bang, not a whimper).
10. Has the paper made you see things you might not have noticed initially in the ad? In other words, has the writer discussed both the text and the subtext of the ad? The subtext involves the audience’s associations and the subliminal, sometimes out of focus, elements in the ad or photograph.

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