Utilising the case analysis report from assessment 1, the student will undertake to provide a report critiquing the service provider and completing a ‘gap analysis’. Using this gap analysis the student will make recommendations utilising the following theories. 1.

| November 29, 2018

On completion of this unit a student should be able to: 1. Display problem analysis skills and an ability to translate a management problem into a feasible research question. 2. Demonstrate a working knowledge of the concepts and methods of marketing research. 3. Recognise with an increased sensitivity the biases and limitations of marketing data 4. Show an understanding of questionnaire design and sampling theory. 5. Exhibit an understanding of qualitative and quan …

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