Using Toyota as a case study. Investigate company profile, industry analysis,

| February 1, 2018

Using Toyota as a case study. Investigate company profile, industry analysis, marketing mix, PESTEL analysis, SWOT analysis, Porter’s Five Forces model (BRESS), Competitor analysis, cultural dimension, Ethical dimension, and describe a major case in Toyota’s recent marketing history. Such as when the company needed to adapt their marketing strategy in response changes in the macro/micro environment. See more detail in the added file

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