Using the Internet Archive’s Wayback Machine (http://archive.org/web/web.php ) track the development and changes of one company that has been online for at least ten (10) years.

| December 15, 2015

Using the Internet Archive’s Wayback Machine (http://archive.org/web/web.php ) track the development and changes of one company that has been online for at least ten (10) years.

Discuss in detail the design changes, when social media became a presence on the site, and when the company truly embraced many of the social media and social networking technologies we have explored over the semester. The company does not need to be a leader but should at least have a developed presence.

Make sure to be specific in terms of your points, and wherever possible note the apparent success of each. Offer examples as well as sources to support your points. Finally, note whether this company is a leader or a follower of other organizations in its primary market and demographic when compared to its design and social media implementations time line. What improvements might you suggest overall?

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