Using the above insights, you are asked to provide marketing strategy recommendations to Clearblue Australia, focusing on addressing the following four questions;Q1: Provide an outline of the consumer decision process for the pregnancy test consumer.

| November 29, 2018

Using the above insights, you are asked to provide marketing strategy recommendations to Clearblue Australia, focusing on addressing the following four questions;Q1: Provide an outline of the consumer decision process for the pregnancy test consumer. Discuss why this process is important for Clearblue marketers to complete. Finally, share your recommendations for Clearblue at each stage of the consumer decision process?Q2: Pregnancy tests are an inelastic price category. Discuss how the inelasti …

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