Training Executives to Use Porter’s Model of Generic Strategies

| May 29, 2014

The strategic models that Porter (1980) has provided are often too abstract for effective application by practitioners. The purpose of this paper revolves closely around Maital’s (1994) imperative that the various academic disciplines look carefully for opportunities to integrate their research with practical implications of recognizable utility to the real world of business. This paper seeks to provide a refined, integrated model of Porter’s (1980) generic strategies against the structural backdrop of Porter’s (1980) industry analysis model and his (1985) value chain model. The study concludes with discussions and implications for future research.

 

Get a 30 % discount on an order above $ 50
Use the following coupon code:
COCONUT
Order your essay today and save 30% with the discount code: COCONUTOrder Now
Positive SSL