Tony has started a new hotel in North Queensland. The target market for the hotel is people who fish, especially deep-sea fishers. There are other hotels in the region which also offer fishing activities. Tony creates an advertisement on his internet site which claims

| October 23, 2018

Tony has started a new hotel in North Queensland. The target market for the hotel is people who fish, especially deep-sea fishers. There are other hotels in the region which also offer fishing activities. Tony creates an advertisement on his internet site which claims “we are the only hotel in the region with special and unique boats, designed to help you catch more fish”. Other hotels have very similar boats that could catch similar fish. Both the other hotels and …

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