To give students an opportunity to develop their personal brand applying specific brand concepts. Deliverables: Use any relevant course concepts to build and present your own personal brand document. You need to identify your frame of reference (target

| November 29, 2018

To give students an opportunity to develop their personal brand applying specific brand concepts. Deliverables: Use any relevant course concepts to build and present your own personal brand document. You need to identify your frame of reference (target audience, category etc.), points of parity and points of difference, and create a positioning statement. You may also create your brand identity system (incorporate brand essence, brand equity, brand attributes etc. – from …

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