Thomas Edison State BUs421 Final project

| August 14, 2017

Throughout the course you have been using the concepts and
tools of strategic analysis and management to answer questions about particular
case studies. For your final project you will draw on this experience to
writean original analytical reportwith the intention of making recommendations
to theCEO of a company.
Your report and recommendations will be based one ofthe
three following scenarios listed below. You can choose which one you would like
to analyze.
Your report will require you to do quite a bit of research
on your own (primarily on the Internet), formulatepositions on particular
issues, and to justify those positions in a formal document prepared for your
target audience. Thus, the productionof your report will require critical
thinking and your final draft should display goodcommunication (persuasive)
Your Report
Write an analytical report with the intention of making a
recommendation to the CEO of the relevant company according to which case scenario
you choose to work on.
For your report, you will need to:
? Identify key issues in the case scenario you choose ?
Analyze and evaluate the issues you identify ? Research the company,
organizations, industry, and the operating environment, etc. involved ?
Recommend an action plan to management
When writing your report, follow the textbook publisher’s“A
Guide to Case Analysis”, at:http://highered.mcgraw-
Course Syllabus—Appendix S-35
Also, be sure to cite all sources and to format the report
according to APAguidelines (see alsoDocumentation Rules andCitation Styles).
Your final Project will be assessed on the criteria listed
in the following rubric: Final Project Evaluation Rubric
Your report should include, in the front, a one-page
executive summary. Cite references at the end of your report. The entire report
must not exceed 10 pages, single-typed space. Refer to the guidelines on how to
write a case analysis.
Case Scenario # 1
Given the increasing regulations of the Internet and email
by the Government of China, recommend to the CEO of Google whether the company
should continue to operate in China, the world’s fastest and among the largest
growth markets.
Case Scenario #2
Given the likelihood of huge cuts in the procurement of
military equipment by the U.S. government over the next 10 years, recommend to
the CEO of Lockheed Martin how the company should prepare for the loss of its
most important customer.
Case Scenario #3
Given the damage to a nuclear power plant caused by an
earthquake and tsunami and the real and potential danger of radiation leak,
recommend to the CEO of an utility company whether it should continue to rely
on nuclear power plants for electricity or base its electricity generation on
fossil fuels instead.
Submitting Your Report
When you are ready to submit your report go to the Submit
Assignments area of the course and use the link provided. Consult the course
Calendar for due dates.

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