This subject provides an understanding of the contemporary global business environment and how business canformulate appropriate organisational strategies.

| February 14, 2018

This subject provides an understanding of the contemporary global business environment and how business can
formulate appropriate organisational strategies. Industry-based competition, firm-specific resources and capabilities,
and institutional factors are explored to study a variety of strategic options available to organisations.
Emphasis is placed on the inevitability of changes in the global environment, and the role of the various stakeholders,
including governments and supranational institutions, in influencing the operations of global organisations.
Subject learning objectives (SLOs)
Upon successful completion of this subject students should be able to:
1. explain the concepts of global strategic management to define, develop and administer a strategy and structure
for a worldwide business
2. discuss both the theoretical and practical rationale for international business activities
3. examine the significance and complexity of culture in international business, its impact globally and issues faced
in developed and emerging economies
4. develop a framework for the formulation and implementation of strategies in an international context.
Course intended learning outcomes (CILOs)
This subject also contributes specifically to the following program learning objectives:
critically analyse complex theoretical business concepts and apply them in a global context (1.1)
communicate information clearly and fluently in written form appropriate for stakeholders (3.1)
apply broad technical and professional skills effectively within strategic supply chain management practice (5.1)

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