This is an Individual Assignment. Students are to select any Tourism

| November 30, 2018

This is an Individual Assignment. Students are to select any Tourism or Hospitality marketspaces to find an organization or enterprise that is engaging in significantly by interactive marketing activities over the web, conduct an audit of the site. Students are required to present a report on their analysis.

In your report on the website, you will:

• Identify the purpose of the site and its web business model
• Decide the target market for the site and any consumer behaviour issues of that target market
• Consider the dynamic forces of the industry in which the organization operates,
• Carefully analyse the site and critically evaluate it using 7Cs of customer interface, WebQual, ease of navigation and attractiveness of the site, how it builds traffic/ develops e-CRM, and the effectiveness of its online branding.

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