This assignment is a continuation of your selected case study from module

| March 29, 2017

Question
This assignment is a continuation of your selected case study from module I

YouTube for Brands Harvard Case 9-514-048 May 5th 2014

Answer each of the following questions

Use questions 7 & 8 from the first case studyto begin the analysis. This table maybe expanded by adding additional rows if you have more than seven segments in question 7 from the first case study.

1)

Segment

Marketing Strategy to reach market segment

Product Mix Strategy

Pricing Strategy

Channel Strategy

Promotion Strategy

2) Select one of the above segments to target and develop the full product mix for that segment (not what the firm is doing but what they should be doing for that segment of the market

Target Market

Product Features

Style

Brand

Package

Augmented Product

3) How does the above related to the customer’s buying behaviors?

4) based on the above product strategy how will you price the product? What factors influence your decision?

5) what is your channel strategy for your target market.

Target Market

Functions Performed by Channel Members

Type of Channel Member?

Level

Intensity

Relationship with Manufacturer

Examples?

6) How does the above related to the customer’s buying behaviors?

7) What is your promotion mix for your target market

Target Market

Advertising

Personal Selling

Public Relations

Sales Promotion

How Will You Set Your Budget?

8) How does the above related to the customer’s buying behaviors?

9) describe the marketing audit (be sure to include measurable objectives

10) what are the ethical implications of your decisions?

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