This Assessment Task relates to the following Learning Outcomes: 1. Identify, understand, and articulate a range of influences on consumer behavior within the service sector. 2. Critically analyze, discuss, evaluate and integrate the theoretical literature to create a coherent and theoretically rigorous argument. 3. Critically evaluate and reflect upon specific services marketing decisions and marketing strategies through the use of applied questions. Primary Learning Outcomes: ? Demonstrate the …

| February 2, 2018

This Assessment Task relates to the following Learning Outcomes: 1. Identify, understand, and articulate a range of influences on consumer behavior within the service sector. 2. Critically analyze, discuss, evaluate and integrate the theoretical literature to create a coherent and theoretically rigorous argument. 3. Critically evaluate and reflect upon specific services marketing decisions and marketing strategies through the use of applied questions. Primary Learning Outcomes: ? Demonstrate the …

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