This assessment is extension of first assessment .

| May 16, 2019

This assessment is extension of first assessment . My first assessment topic is An Evaluation of Marketing Strategies Impacting the Profitability of Jeni’s Splendid Ice Cream Company in the USA. Task Description Assessment task 3 requires the preparation of a full project proposal that should contain the following components: A detail statement of the problem that you would like to investigate. Research aim, objectives and research questions: What are the potential research objectives and questions that can address the problem? Justification and potential output of the research project: Why is your chosen project important both theoretically and practically? What are the potential outputs and outcomes of your research? Conceptual framework: An analysis of the literature relevant to the research topic that will give you the conceptual basis for conducting this research. Methodology and presenting secondary data: Based on the conceptual framework, research aim(s) and objectives, you need to provide a detail description of the data collection methods and tools, data sources and the methods/tools that you will use to analyse the data. Organisation of the study, project budget and schedule: Write the names of the chapters/sections of your research report, and briefly discuss what you will write in those chapters/sections followed by a brief description of budget for conducting this study and project schedule i.e., Gantt Chart. I need 3000 words maximum for this assignment. The cover page and the list of references are not counted in the word limit. i need 30 peered review journal articles references. Further assessment criteria details and this assessment one of the example are attached below. and also i attached file of first assessment with feedback on that assessment i got very low marks. Please make sure on that assessment fulfill all criteria and 1st assessment criteria as well.

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