The University of Chicago Hospitals recently ran an advertisement in The Chicago Tribune

| September 12, 2016

Question
Week Three – Topic Two – Promotion and the Push/Pull Strategy
The University of Chicago Hospitals recently ran an advertisement in The Chicago Tribune, showing an intensive care nurse employed at the hospital saying, “Personally, I’d be concerned if my health insurance plan didn’t offer the University of Chicago Hospitals.”

Explain the channel control strategy being used with this advertisement, and the logic of the approach. Additionally, what is the University of Chicago asking the patient to do and to whom would the patients be asking?

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