The take-home assignment for this course is a write-up paper in essay form.

| November 30, 2018

The take-home assignment for this course is a write-up paper in essay form. For this, you are required to investigate an international marketing strategy issue in your selected company (this company can be a previous employer, a company you are interested to join or any other existing company). Written essay: 2,000-2,500 words. • Your first task is to identify the company’s most recent marketing activities in the international arena. Examples include: launching a major market research proje …

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