The purpose of this assessment is for students to outline the nature of IMC, describe its environment, and explain the objectives and formulate an IMC budgetYou are to prepare an integrated marketing communications plan for one year, for a business of your choice

| November 29, 2018

The purpose of this assessment is for students to outline the nature of IMC, describe its environment, and explain the objectives and formulate an IMC budgetYou are to prepare an integrated marketing communications plan for one year, for a business of your choice with which you are familiar. You are only to use secondary research and are not to contact the business directly to involve them in this process. Thus, you utilise your existing knowledge of the business and its activities, coupled with …

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