The owner of Showtime Movie Theaters, Inc., would like to estimate weekly gross revenue

| August 30, 2017

Question
3. The owner of Showtime Movie Theaters, Inc., would like to estimate weekly gross revenue as a function of advertising expenditures. Historical data for a sample of eight weeks follow.

. a)

Write down what the estimated regression equation is that relates weekly revenue equation with both television advertising and newspaper advertising as the independent variables.

. b) Interpret the slope coefficients for each of the independent variables.

. c) Complete the ANOV A Table

. d) Conduct Hypothesis tests on Regression and Individual coefficients at 0.05 level of significance.

. e) What are the values of Coefficient of Multiple Determination and Adjusted Coefficient of Multiple Determination?

. f) Comment on Goodness of Fit between the dependent variable and the two independent variables.

. g) How are R-Sq and R-Sq (adj) calculated?

. h) What is the gross revenue expected for a week when $3500 is spent on television advertising and $1800 is spent on newspaper advertising?

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