The objective of the project is to investigate a specific productwithin a publicly-held company

| March 29, 2017

Question
Company Write-up

The objective of the project is to investigate a specific productwithin a publicly-held company and analyze it from a marketing perspective. The product should hold some interest for you, and should be with a company in which you might consider a career. On occasion, this project has provided students with contacts that resulted in part-time or future employment.

This paper is due no later than November 25, 2012.

The main topic that must be included in each project:

1. Short history of company.

2. Vision, Mission and Goals & Objectives of company (if available)

3. Target market(s) for the product you’ve chosen.

4. Product/Service Marketing Mix

Poduct – product line, quality, packaging, name, service, etc.

Price – pricing, price reductions, discounts, trade deals, etc.

Distribution – channels, type of outlets, availability, etc.

Promotion – advertising, advertising budget, promotional mix, coupons, etc.

Some ideas about additional topics to consider might include the following:

(all topic may not apply to all product)

• Technological changes that might affect the product/service

• Effects of eletronic commerce

• Economic conditions – general economy & raw materials cost

• Sociocultural aspects

• Environmental pressures

• International aspects

• Industry trends

In addtion, each finished report must include:

1. Cover or cover page

2. A bibliography

3. Citations identifying all quoted or referenced material. NOTE: WIKIPEDIA IS NOT AN ACCEPTABLE REFERENCE.

4.The paper should noexceed 15 pages, including the cover page and bibliography.

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