The individual assignment involves reviewing and critically evaluating academic research in international marketing.

| November 30, 2018

The individual assignment involves reviewing and critically evaluating academic research in international marketing. The deadline to submit it is 3pm on Thursday 30th November 2017. Develop a literature review on a selected topic from a list of three available options. Evidence a critical analysis and understanding of the international marketing topic, consider its relevance for marketing practitioners and identify gaps and directions for further research. You should cite at least 30 relevant an …

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