The essence, with reference to the same company (Report 1), you are required to propose a set of objectives and identify, detail and justify the strategies and marketing programme that can be used to achieve those objectives – you are not to use existing strategy(ies).

| February 1, 2018

The essence, with reference to the same company (Report 1), you are required to propose a set of objectives and identify, detail and justify the strategies and marketing programme that can be used to achieve those objectives – you are not to use existing strategy(ies). Instead you should develop your own strategy(ies) based on report 1 Report two (phase 2) should include the following: Marketing Objectives Targeting and Positioning Growth Strategies (if the objectives set refer to growth/i …

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