The Assessment Instructions Read the case study of IKEA in Russia in the module’s textbook pages 477-483. Update the case data by conducting your own research online and answer the following questions: 1- What are the various external factors which a company

| February 3, 2018

The Assessment Instructions Read the case study of IKEA in Russia in the module’s textbook pages 477-483. Update the case data by conducting your own research online and answer the following questions: 1- What are the various external factors which a company must take into account while devising a market entry strategy for a new country? Discuss these factors in the Russian context, and in the actions taken by IKEA in Russia. Apply PEST to analyse the market environment and identify the ri …

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