TESC BUS421 MODULE 6 DISCUSSION 6

| June 1, 2016

Question
In Discussion Forum 6 post your response to the following discussion topic. Reply to at least two classmates’ responses by the date indicated in the course Calendar.

In 1998, Daimler-Benz and Chrysler, two auto companies, merged with great fanfare. Ten years later, terming the merger as a “mistake”, Daimler-Benz bailed out. Why did this diversification into a related business by Daimler-Benz not work out? Looking back, what should have been done differently?

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