TESC BUS421 MODULE 4 DISCUSSION 4

| June 3, 2016

Question
In Discussion Forum 4, post your response to the following discussion topic. Reply to at least two classmates’ responses by the date indicated in the course Calendar.

For each of the following brands/products, determine which of the five generic strategies are being used. Give your reasons.

Swatch watch
McDonald’s Dollar Value Menu
Starbucks coffee
Subaru cars
University of Phoenix online academic degrees
Dick’s Sporting Goods store
Lens Crafter eye glasses
Wal-Mart
Tide detergent

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