Task This assessment should be written using a report style.

| June 13, 2018

Task    This assessment should be written using a report style.
    Identify two organisations in an industry of your choice. These
    organisations must have clearly different value chain designs and
    structures. It is recommended that one should be based around a
    purely physical product or products (a Good) and the other an
    intangible product or products (a Service).
    For these two organisations, complete a case study analysis that
    treats the following:
    1.  Describe, compare and contrast a primary Customer
    Benefits Package from each firm.
    2.  From both the customer’s and management’s viewpoints,
    compare and contrast the value chain design and
    structure for the two organisations.  You should include
    discussion on the advantages and disadvantage of each
    value chain design?

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