Task one: Using strategic management models and theories, critically evaluate the strategic situation of British Airways (1800 words)Task one should include:1. Introduction (max. 150 words).2. A situation analysis including micro/macro/internal

| December 7, 2018

Task one: Using strategic management models and theories, critically evaluate the strategic situation of British Airways (1800 words)Task one should include:1. Introduction (max. 150 words).2. A situation analysis including micro/macro/internal environmental analysis and competitor analysis (using relevant models and frameworks.) (LO1, 2 and 3) a. Analysis of macro environment using STEEPLEb. Analysis of the micro environmen …

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