Task: Assuming the role of a Marketing Officer working in the Mission Beach Business and Tourism Department, first undertake a market segmentation task based on the market criteria used in the plan. The target market is a semi-niche market focusing on

| November 29, 2018

Task: Assuming the role of a Marketing Officer working in the Mission Beach Business and Tourism Department, first undertake a market segmentation task based on the market criteria used in the plan. The target market is a semi-niche market focusing on consumer experience; and competing with myriad of bustling, and popular tourist destinations in Queensland. You have been given the task to; Define the market Research and briefly analyse tourism data in Queensland within th …

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