Task: A Literature Review on Factors & Attributes Influencing Student Satisfaction with the Service Quality of UniversitiesA local private university (e.g. HELP University) is interested in knowing whether its students are satisfied or dissatisfied with its service quality and has approached you, a market researcher, to conduct a study for that purpose. You know that you need to first identify factors and attributes of satisfaction with universities, and then to develop an appropriate questi …

| February 5, 2018

Task: A Literature Review on Factors & Attributes Influencing Student Satisfaction with the Service Quality of UniversitiesA local private university (e.g. HELP University) is interested in knowing whether its students are satisfied or dissatisfied with its service quality and has approached you, a market researcher, to conduct a study for that purpose. You know that you need to first identify factors and attributes of satisfaction with universities, and then to develop an appropriate questi …

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