Task 1The macro environment for Oakleaf is becoming increasingly turbulent.

| February 8, 2018

Task 1
The macro environment for Oakleaf is becoming increasingly turbulent. Perform a PESTLE analysis showing the major factors in the macro environment that could impact on the school between 2017 and 2022. (25 marks)
Task 2
(a) Explain THREE (3) benefits of the school producing a marketing plan. (6 marks) (b) Develop a suitable marketing mix (covering 7Ps) to support the launch of the new theatre which is due to open in 2017. (14 marks)
Task 3
Outline a marketing communication plan for the school to attract and retain new pupils from 2017 onwards. (30 marks)

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