Students will choose a company of their liking and use any of the *

| June 7, 2016

Question
Students will choose a company of their liking and use any of the 2 (qualitative or quantitative) research
and analysis methods to demonstrate selected perceptions (approved by the faculty) of the company.
This project requires you to research, review, and analyze perceptions of the company. Specifically, your
research paper will include the following:

Provide background information on the chosen organization

Description of the diverse literature available on varied research methods

Identify the type of research method to be used and justify the reasons for using a particular
approach

Undertake the research method for data collection and analysis and present the findings

Present your findings as a Word document of 56 pages (body of paper) formatted in APA style.

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