Students are required to review a current integrated marketing communications campaign of their choice (6 companies). The review should identify the types of media used; a discussion as to their relevance and effectiveness; an analysis of the way in which the IMC tools used are integrated; and an assessment of the overall effectiveness of the campaign. The review will take the form of 6 blog entries. As part of this review you will be required to refer to any relevant theory in your analysis and …

| February 4, 2018

Students are required to review a current integrated marketing communications campaign of their choice (6 companies). The review should identify the types of media used; a discussion as to their relevance and effectiveness; an analysis of the way in which the IMC tools used are integrated; and an assessment of the overall effectiveness of the campaign. The review will take the form of 6 blog entries. As part of this review you will be required to refer to any relevant theory in your analysis and …

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