Strategic Plan Part 1: Existing Business or New Business Division; Vision, Mission, and Value Proposition

| April 14, 2018

Your assigned company for the strategic plan project is International Business Machines (IBM).Strategic Plan Part 1: Existing Business or New Business Division; Vision, Mission, and Value Proposition See below for instructions.Write a 1,400- to 1,750-word paper in which you explain the importance of innovation in your selected business’s vision, mission, and values, and determine your business model for this new division. Include the following:Propose a new product or service for the new company division. The division should be customer-focused with an innovative mission statement. Ensure that you are differentiating your product or service.Describe how the division addresses customer needs and achieves competitive advantage.Create a vision and a business model for this new division that clearly demonstrates your decision on what you want your business to become in the future.Explain how the vision, mission, and value of the new division align with the company’s mission and vision.Summarize how the vision, mission, and values guide the division’s strategic direction.Define your guiding principles and values for your division in the context of culture, social responsibility, and ethics.Include 1-2 references in your paper to support your claims or provide company information. Students are expected to conduct secondary research using specific databases within the University Library, such as IBIS World and Mergent Online, and so forth. From eCampus these databases can be found from the following path: Library tab > University Library > Company Directories and Financials.The textbook is also a good sources to cite in your paper.Formatyour paper consistent with APA guidelines.Clickthe Assignment Files tab to submit your assignment.Review the Strategic Plan Part I Grading Rubric in the materials section to become familiar with how the assignment will be graded. This includes a breakout of content vs writing mechanics and APA.

Order your essay today and save 30% with the discount code: ESSAYHELP
Order your essay today and save 30% with the discount code: ESSAYHELPOrder Now