STAT 2300 Ross Simon a jewelry catalog is testing different

| March 14, 2016

Question
Ross Simon a jewelry catalog is testing different executions in its catalog design. A test for a “drive to web” catalog has been executed which has no prices but has many pictures to incentivize consumers to log on to the ecommerce site and place an order there.

The details of the test are shown below:

Cell N Orders Average Order Std. Dev of Order
Traditional 50,000 752 157.22 30.55
Drive to Web 50,000 766 161.10 36.22
Test the hypothesis that the average order size for the test and control are the same versus the alternative that they are not.

A. State the hypothesis ( 5 points)

B. Construct the Test Statistic (12 points)

C. Calculate and interpret the pvalue (16 points)

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