Specifically, the criteria you need to address in your report:Choose one organisation/brand from the following list: Use Keller’s Brand Resonance Model to analyse the brand you have chosen. Examine all model tiers in relation to actual brand performance (see Reading 1 from Week 7 for guidance). Complement your analysis by assessing the performance of your chosen brand according to the BAV and BrandZ models.Provide any recommendations re: current and/or future branding issues for your …

| February 14, 2018

Specifically, the criteria you need to address in your report:Choose one organisation/brand from the following list: Use Keller’s Brand Resonance Model to analyse the brand you have chosen. Examine all model tiers in relation to actual brand performance (see Reading 1 from Week 7 for guidance). Complement your analysis by assessing the performance of your chosen brand according to the BAV and BrandZ models.Provide any recommendations re: current and/or future branding issues for your …

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