Social Media Marketing Plan Assignment One

| March 29, 2017

Question
Review the AERN websites and conduct a SWOT analysis.
An example is attached below.
State the objectives of the social media plan
This should be no longer than a paragraph.
The objectives should include SMART goals that are measurable

The Alabama Entrepreneurial Research Network:

http://aern.cba.ua.edu/about/index.html

http://aern.cba.ua.edu/about/brochure.pdf

Please do NOT write a paper. Just write the Strengths, Weaknesses, Opportunities, and Threats and then state the objectives in a paragraph or less.

Social Media Marketing Plan Assignment One
Open a new Word document, set the font to Times New Roman11pt, the
line spacing to double, and the margins 1 inch, and save the document
as Your Name_m3 (e.g. BearBryant_m3).
In this document please complete the following:
• Review the AERN websites and conduct a SWOT analysis.
o An example is listed below.
• State the objectives of the social media plan
o This should be no longer than a paragraph.
o The objectives should include SMART goals that are
measurable.
Example:
Benjamin Moore’s SWOT Analysis (p. 38)
Strengths:
• Loyal customers
• High brand equity
• Unsolicited testimonials from design
community
• Quality products
• High levels of earned media in
traditional media outlets

Weaknesses:
• Price premium
• Limited media budget

Opportunities:
• Social media as a cost-efficient
channel
• Do-it-yourself mentality combined
with fear of choosing the wrong color
in end consumers
• Competitors focused on traditional
media or in trial stage of social media
marketing

Threats:
• Declining demand in hard hit
industries
• Competition with large media
budgets and lower priced products

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