Smart Cookie Case Study

| October 3, 2018

After carefully reading the case study, Smart Cookie
in the link below, answer the following questions in a 5-7 page paper (not
including title and reference page) with support from a minimum of two external
sources. The paper must be in APA format with in-text citations.
Apply SWOT, Porter’s Five Forces, or the BCG
Matrix to analyze Kraft’s strategic plan to expand into international markets.
How would you determine which markets to target short versus long term? Connect
your Oreo conclusions to how you would develop a strategy for a new product,
like the sensors your company is developing in the Capsim simulation. Consider
how your team would apply the strategic planning model and measure your success
in implementing your product strategy in Capsim.
Reference:
Clements, S., Jain, T., Jose, S., &
Koellmann, B. (2013). Smart cookie. Business Today, 22(7), 108-112.

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